7 Proven Tips to Improve Your Website’s B2B Sales

Sometimes, it can feel like B2C brands have an unfair advantage when it comes to using their website to drive sales. A typical customer buying decision is made by a single person, often within a few days or weeks.

With B2B, on the other hand, buying groups are often made of multiple decision-makers as part of a laborious process that can take up to a year.

 

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